Internet dating giant Match Group acquires Egyptian startup that is dating to expand into Muslim-majority markets

Internet dating giant Match Group acquires Egyptian startup that is dating to expand into Muslim-majority markets

Match Group, the internet dating giant with a market limit of over $20 billion that owns various dating sites and apps including Tinder, OkCupid, PlentyOfFish, and has obtained Egyptian internet dating startup Harmonica, the Dallas-headquartered business announced today in a declaration to MENAbytes, without disclosing monetary information on the deal.

Launched at the beginning of 2017 by Sameh Saleh, Tamer Saleh, Shaymaa Aly & Aly Khaled, Harmonica’s app that’s carefully created for Muslims helps users look for a prospective wife. The application, as a declaration by Match Group records, approaches matchmaking that is mobile respect to neighborhood traditions and countries.

It is possible to find out more information about the way the application works in this piece we’d written a year ago.

“Sameh founded Harmonica after witnessing their cousin along with other family members make an effort to meet prospective husbands through the marriage process that is arranged. He thought technology could facilitate relationships that are meaningful empower singles to meet up their future life lovers, but there have been no services and products serving their community or handling more conservative social norms,” the business explained in a declaration.

Match Group is acquiring the Egyptian startup to provide 33 countries in Asia and MENA which have a big Muslim population. Harmonica’s tiny group of 12 full-time workers (such as the founders) is joining the US business within the purchase and certainly will evidently work with an English app in addition to Harmonica presently comes with an app that is arabic-only. Harmonica, per declaration, will remain headquartered in Cairo, with Sameh Saleh continuing as CEO. It’s going to be Match Group’s office that is first the center East.

The US business using this purchase will soon be dealing with different (fairly smaller) players which have been wanting to re solve the issue of internet dating for Muslims, with YC-backed Muzmatch that recently raised $7 million Series A, being the essential prominent one.

Sameh Saleh, co-founder and CEO of Harmonica, stated, “Two years ago, we founded Harmonica with this siblings, cousins, and buddies at heart, using the objective of assisting them look for a partner that is perfect. It absolutely was critical that everything we built ended up being one thing to guard them and express the values our community cares profoundly about. It absolutely was also essential our moms and dads could be more comfortable with them making use of our app.”

“We’ve already facilitated a huge selection of marriages simply in Egypt and think that with Match Group’s vast experience, you can find exciting possibilities ahead,” he included.

Mandy Ginsberg, CEO of Match Group, stated, “As we think of worldwide development and expansion, you will find huge populations of young singles — mostly across Asia therefore the Middle East — which will be interested in their life lovers when you look at the forseeable future, and that aren’t precisely offered by Western services and products”

“The Harmonica group isn’t just smart and revolutionary, but has generated a very differentiated and product that is technologically impressive, although early-stage, really knows the requirements of this tradition. We think we’ve found talent that is great with neighborhood expertise and insights which will help us further succeed in our international expansion strategy,” she included.

Harmonica ended up being backed 500 Startups (it had been section of their worldwide accelerator) and Flat6Labs Cairo.

Both the investors using this purchase have actually completely exited the startup that is egyptian. It’s the very very first exit that is high-profile Flat6Labs, one of many earliest and leading accelerators associated with the area.

Ramez El-Serafy, CEO of Flat6Labs, commenting regarding the event, stated, “From time one we’ve had significant amounts of rely upon Harmonica’s talented team, and their truly innovative wedding matchmaking application; now, we’re delighted that Match Group is sharing exactly the same self- confidence in going ahead with this particular remarkable deal. This deal marks the initial flat6Labs that are major with significant comes back on investment in only over one year.”

Harmonica previously this had also joined Technology Innovation and Entrepreneurship Center’s incubation program year. The startup had finished from TIEC’s incubator last thirty days.

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